Aruba-based · Working across industries

Your business needs one capable team, not five disconnected vendors.

Moonlight Consulting combines SEO, Google Ads, marketing, websites and business technology so your visibility and operations improve together.

Moonlight / Studio 26 ORANJESTAD, AW
MARKETING
WEBSITES
TECHNOLOGY
Strategy → execution → support Since 2019
01Strategy that fits the business
02Creative made for the market
03Systems that keep working
01 / What we do

We help Aruba businesses look better, reach more people and operate more effectively.

Moonlight started as an outsourced marketing and advertising department. Today, the work extends from SEO and Google Ads to brand strategy, websites, booking systems, networks, POS support and practical business technology.

The advantage is simple: the brand, marketing and systems are planned together instead of being patched together later.

02 / Services

One partner. Full business support.

Engage us for one focused project or ongoing support as your external department.

Search visibility

Be found when people are already looking.

We improve how your business appears in search, build landing pages around real customer intent and manage Google Ads with proper tracking—not just clicks without context.

Technical & on-page SEO Keyword research Google Search Console Google Ads management Conversion tracking Monthly optimization
02

Marketing strategy & consulting

Clear plans built around your goals, budget, seasonality and actual market—not a recycled template.

  • Marketing plans
  • Campaign strategy
  • Market research
  • Business consulting
03

Branding & creative

Practical identity systems and campaign design that work across print, social, signage and digital platforms.

  • Brand identity
  • Graphic design
  • Menus & print
  • Campaign concepts
04

Content & social media

Consistent content with a purpose: stronger presentation, active communication and better visibility.

  • Content planning
  • Photo & video
  • Copywriting
  • Social management
05

Paid social, retargeting & media

Campaign setup and management across digital and traditional media, with every spend tied to a clear objective.

  • Meta Ads
  • Retargeting
  • Media buying
  • Campaign reporting
06

Websites, webshops & automation

Fast, focused websites and online systems that help people book, inquire, buy, register or make secure payments.

  • Website design
  • Webshops
  • Payment gateways
  • Booking systems
  • Business automation
07

Business IT & POS

Hands-on technical support for the systems your business depends on every day.

  • Networks & Wi-Fi
  • POS support
  • Hardware setup
  • Technical troubleshooting
03 / Selected work

Real websites for real businesses.

Live websites, ongoing client partnerships and working digital systems—not concept art or placeholder mockups.

01 / Tourism

Aruba Bob Snorkel & Scuba

A modern tourism website built to explain multiple experiences clearly, strengthen search visibility and move visitors directly toward booking.

  • Website redesign
  • SEO structure
  • Service pages
  • Booking journey
  • Google Ads support
Visit live website
arubabob.com
Open live site ↗
02 / Tours & rentals

Scootey Aruba

A conversion-focused website for electric scooter tours and rentals, giving travelers a fast path from discovery to the correct tour or rental option.

  • Website development
  • Tour presentation
  • Booking integration
  • SEO content
  • Campaign landing flow
Visit live website
scooteyaruba.com
Open live site ↗
03 / Beauty

Nailed by Cerina

A luxury salon website connected to a custom appointment system, giving clients a simple booking experience while the business manages availability behind the scenes.

  • Brand website
  • Custom booking system
  • Availability controls
  • Admin workflow
  • Email automation
Visit live website
nailedbycerina.com
Open live site ↗
05 / E-commerce

Sextasy Aruba

An established retail business supported with a full online store, product purchasing flow and payment gateway solutions for secure online transactions.

  • Webshop services
  • Payment gateway solutions
  • Online product catalog
  • Checkout flow
  • Digital campaign support
Visit live webshop
sextasyaruba.com
Open live webshop ↗
Additional client partnerships

Supporting established Aruba hospitality brands.

Not every client engagement is a full website build. We also provide ongoing marketing, digital and technology support around the systems and campaigns already in place.

terraaruba.com
Open live site ↗
Fine dining · Client partnership

Terra by Jeremy Ford

Website and digital support for a fine-dining concept, including online menu presentation, content updates and the reservation journey.

  • Website management
  • Menu updates
  • Digital content
  • Reservation flow
Visit website
boutiquespeakeasy.com
Open live site ↗
Cocktail bar · Client partnership

Boutique Speakeasy

Marketing and digital support for a distinctive Aruba cocktail bar, strengthening its online presence and campaign execution.

  • Hospitality marketing
  • Digital presence
  • Campaign support
  • Content execution
Visit website
Beyond public websites

We also build and maintain the systems working behind the business.

A / Guest data systems

Wi-Fi capture portals

Branded guest Wi-Fi login experiences that collect useful customer information instead of offering anonymous access with no business value.

  • Custom captive portal design
  • Name, email and phone capture
  • Validated required fields
  • UniFi network integration
  • Admin dashboard and exports
  • Mailchimp-ready customer lists
B / Business infrastructure

Server services

Practical local server and storage setups for businesses that need dependable file access, controlled permissions and systems that start and run automatically.

  • Mini PC and local server setup
  • Shared business storage
  • User accounts and permissions
  • Automated startup services
  • Remote access and VPN setup
  • Backups, maintenance and support

Additional work includes SEO, Google Ads management, conversion tracking, event ticketing, custom booking systems, POS support, restaurant campaigns, content production and internal business tools.

Discuss a similar project
04 / How we work

No complicated agency process.

We understand the problem, agree on the priorities and start building. Communication stays direct from planning through delivery.

  1. 01

    Understand

    Your business, goals, audience, current setup and immediate priorities.

  2. 02

    Plan

    A realistic scope, timeline and solution that fits the way your company operates.

  3. 03

    Build

    Design, content, campaigns, development or technical implementation.

  4. 04

    Support

    Launch support, maintenance, reporting and ongoing improvements where needed.

05 / About Moonlight

Local understanding. Broad capability. Direct accountability.

Founded by Rochendly J. R. Wouters, Moonlight Consulting works closely with businesses in Aruba across hospitality, tourism, retail, beauty, construction, entertainment and professional services.

We are most useful when a business needs someone who can see the full picture: how the brand looks, whether customers can find it through SEO and Google Ads, how they move through the website and whether the technology behind it all actually works.

Aruba basedEnglishSpanishDutchPapiamento
06 / Start a conversation

Tell us what your business needs next.

Share the problem, project or goal. We’ll review it and respond with the most practical next step.